As Art Director of DWF, Diverse World Fashion, my goal was to achieve an updated, sophisticated & seasonal look for our 2013 classic fall issue. This was to also compliment the direction the Photography was going as well. We bended the rules and melted them! We decided to go with a diverse male model as our main cover page & developed our magazine to enthuse both the male & female reader with a diverse content of Fashion & Styling for both sexes plus more.
With the use of Serifs Typography with thin & bold stems we created a clean, uniformed & sophisticated airy feel.
Photography was done in-house by our team. The art direction was to redefine the way we used negative space and to subtly introduce typography where needed.
T-Shirt I Hand Screen printed myself